4th of July Sale is Live
Rated 4.9/5 based on 2000+ reviews
40 Years Leading the Hat Industry
Featured on
Explore Categories
Accessories that celebrate you.
Straw Hats
Straw Bag Summer
Shoes Woman
Fall Winter Hats for Women
Bags
Rain Hats for Women
Best Sellers
The Squishee® Trademark:
We made hat wearing viable & modern for the 21st century.
In the mid-1990s, after 17 years in business, Eric realized that women would never embrace hats for daily wear unless they were durable and practical. Straw materials at the time were too fragile, so Eric set out to create a material that fit a modern lifestyle. After a year of development, he introduced Squishee®, a lightweight, flexible material that could be rolled up for travel and spring back to shape without damage.
Launched in 1995, it revolutionized the women's headwear market. Today, Squishee® has expanded into packable accessories, including handbags (1998), footwear (2002), and men's headwear (2017).
explore hats collection
Rated 4.9/5 based on 2000+ reviews
The leader in the headwear industry
Eric Javits is a renowned designer celebrated for his innovative approach to women's accessories, blending elegance with practicality.
Known for creating the Squishee® material, which revolutionized modern headwear with its lightweight, durable, and UV-protective properties.
Javits has expanded his collection to include hats, handbags, footwear, and men's headwear, all designed to support sun protection and style.
40 Years
Hat Industry Leader
4.9/5 Stars
2000+ Reviews
learn more about us
Get 10% off your first order
/
ON SELECT PRODUCTS
Get Fast, Free delivery with Buy with Prime
You can now use your Amazon Prime account to enjoy fast and free shipping on select products on this site
shop buy with prime collection
Sign Up & Save
Subscribe to get special offers, free giveaways, and once-in-a-lifetime deals.