straw hat Eric Javits

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About us

After a year of development and product testing, Squishee, the innovative man made braid that resembles straw was brought to market and changed everything.

Eric says, “I didn’t invent packable hats; I developed the solution, a straw like material that worked better and looked as good as anything else in the market, at any price.” The Squishee material is not only resilient , products made with it look pretty and charm.

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