Why choose us?
Our brand philosophy
The Squishee® hat could be rolled up for travel and then spring back to its original shape undamaged. This hat, first introduced in 1995 is now widely recognized as having changed the course of the women's headwear market.
We have something no one has
Our Squishee® Trademark Straw is Unique
Bags made Different
Straw Bags Are different
The Squishee® concept evolved into an extensive collection of packable accessories; handbags were added in 199 and coordinating footwear in 2002.